GETTING BEYOND SOCIAL MEDIA!

We think a lot of artists believe that and social media has undoubtedly become a powerful tool for artists to showcase their work, build a following, and connect with their audience. However, relying solely on social media can really limit an artist's potential for growth and success. Here are some reasons why artists need more than just social media:

While social media platforms can help artists reach a wide audience, not everyone is present on these platforms. By exploring other avenues, such as art galleries, exhibitions, art fairs, or local events, artists can connect with different demographics and art enthusiasts who may not be active on social media.

Participating in physical exhibitions, art competitions, or collaborating with reputable galleries can enhance an artist's credibility and reputation in the art world. These traditional opportunities often hold more weight than social media presence alone.

Attending art-related events and workshops can lead to networking opportunities with other artists, curators, collectors, and industry professionals. Building meaningful relationships in person can open doors to collaborations, commissions, and exposure to new markets.

While social media can provide instant feedback, it may not always be the most constructive or insightful. Engaging in art communities or seeking feedback from art mentors and experts can offer valuable critiques, helping artists to grow and refine their skills.

Interacting with collectors, fans, or potential buyers face-to-face creates a more personal connection, which can lead to stronger fan loyalty and support. People may also appreciate the opportunity to see the artist's work in person and learn about the creative process.

Some art forms are best experienced in person rather than through digital platforms. Sculptures, installations, and immersive art, for example, often lose their impact when viewed solely through images on social media.

Artists can gain inspiration and creative ideas by immersing themselves in different art forms and cultural experiences. Visiting museums, galleries, or traveling to new places can enrich their artistic development.

Social media algorithms can be unpredictable and ever-changing. Relying solely on social media for exposure means that an artist's work might not always reach their entire audience due to algorithmic limitations.

Social media platforms might not be the most suitable place for long-term archiving and preserving an artist's body of work. Establishing a website or utilizing other portfolio platforms ensures a more comprehensive and organized representation of their art.

while social media is an essential tool for artists to connect with their audience and share their work, it should not be the only method of promoting and advancing their artistic careers. By diversifying their reach and engaging in various opportunities, artists can maximize their potential for success and create a lasting impact in the art world.

The ARABELLA e-Magazine, Newsletter and Videos offer a number of placement and promotional opportunities for artists and sponsors. Our Media Kit is available HERE but sometimes the details might seem daunting so let's make it personal and get to know each other. I would love to have a call to discuss your career and promotional opportunities in ARABELLA in more detail. Please email me
to set up a time to discuss your needs.




Debra Usher,
Founder & Editor-in-Chief




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