Back to Home--->About Us--->BUSINESS PHILOSOPHY Our Business Philosophy ARABELLA Publications Inc. was created with several goals in mind but we wish to emphasize the one that is central to understanding both our editorial and our advertising strategy. In short, it is about building partnerships with mutual gains and benefits. Arts, Culture and Economic Sustainability It is fair to say that Arts and Culture are now recognized by many municipal leaders as critical elements required for achieving economic growth and sustainability. Several authors and researchers (most notably Richard Florida) have argued the case that support for the creative classes within a community helps drive and sustain economic prosperity. By creating the appropriate “infra-structure” municipalities can attract creative talent and thereby foster a more diverse and productive economy. Beyond the Boundaries Many municipal leaders are now accepting this priority but we would argue it requires looking beyond the boundaries of past practices and the entrenched conventional channels of communication, public relations and municipal spending on capital improvement programs. Too frequently the efforts of Business Improvement Associations rest on infra-structure improvements that are only part of the equation for attracting visitors, tourism, new businesses and new residents. “Build it and they will come” appears to be the belief. What time lines does this require? How does one spread the word? How cost effective is this approach? Do tax payers get the best return? It's Time to Build on our Hidden Wealth of Canadian Talent It is our belief that Canada has a wealth of hidden talent, culture, history, and architecture that can serve to draw attention from far and wide – right now! At this point in time there are also a multitude of creative individuals emerging and these individuals need a voice to attract attention and help them develop their careers right now! Idealistically (maybe naively) we have chosen to take a bold step and create a new vehicle for supporting our fellow business colleagues and artists and there is no doubt in our mind that our shared success will impact the entire country. We have already demonstrated that ARABELLA’s focus on Canadian Art, Architecture & Design has a real drawing power in all markets across Canada and in the US. Many of the businesses, art galleries and artists advertising in our pages have already reaped immediate financial benefits. And as many of our readers tell us: “Finally Canada has a quality magazine of its own!” Identity is a powerful part of building a strong and vibrant community, business and nation! Reading as Art - A Sumptuous Journey! ARABELLA offers something quite unique - a reading experience that respects readers and provides a depth of experience unmatched by any other publication. This is not a throw-away publication; but one designed to grace the shelves and coffee tables of our readers' homes and offices. Interestingly, the overwhelming majority of feedback from our readers continues to emphasize the "book-like" quality and content of our publication. A Shared Goal; A Shared Investment; A Shared Return While we undertake this mission with a focus on partnering to develop local economies, local businesses and local artists, we also have to be clear that ARABELLA is a first generation entrepreneurial business. We are completely self-funded and have no financial support from any level of government. We pursue this business with a passion for making a difference and the satisfaction of many years of experience helping fellow entrepreneurs and business owners realize their dreams. The finances that support the publication of each issue and go into building the ARABELLA brand all presently come from our own funds, advertising, store sales and subscriptions. The latter is a small fraction of what it takes so the bulk of our financial support has to come from building our advertising base and store sales. This is no small challenge in a world that is jaded with the value of traditional print media advertising, but Arabella offers something totally unique and delivers results. We Invite You to Join Us in Telling the Story of Canada As we move forward with our vision we are seeking to identify communities, business leaders and everyday Canadians who can see the benefits of Business to Business partnerships and mutual gain. Quality editorial to tell the Canadian story, its past, present and future as reflected in its art, architecture, cultures, businesses and personal life styles is our obsession, but it must be supported by advertisers and retail distributors who share the same passion and see the value of our unique Canadian story. As we work with different communities to promote their artists, their cultures, their architecture, their services and products for living life well, we can only do so if the effort is balanced with financial support. We welcome working with business and community leaders that understand and work to support this concept of partnership. Share Your Love of Art! Share Your Love of Canada!